 
| Airdate: 10/17/10 Just over 100 years ago, a filmmaker strapped a movie camera to the front of a San Francisco streetcar and took a ride down Market Street, capturing the pedestrians, cars, fashion, buildings, and other signs of the time. These may be some of the last images ever captured of San Francisco in the early 1900s, because soon thereafter, much of the city was destroyed in an earthquake and fire. Morley Safer reports on this astonishing film and the detective work it took to determine its true age. This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply. ....read more $17.95  |
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| RICHARD.M. PERLOFF Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem.$linebreak$Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses:$linebreak$*functions that unsafe sex plays in peoples- lives;$linebreak$*why people, notably minority women, frequently choose to engage in unsafe sex; and$linebreak$*social factors underlying the spread of AIDS in urban America and portions of Africa.$linebreak$As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior. ....read more $28.95 |
 
| Steven E. Landsburg Economics is no longer the dismal science dreaded by college freshmen. In recent years, a band of economists has broken away from the charts and graphs of college textbooks, and begun to explain ordinary behavior in plain and often entertaining English. Steve Landsburg was one of the first of the new breed, in his book The Armchair Economist and long-running Everyday Economics column in Slate magazine. Now he is back, and more provocative than ever. In More Sex is Safer Sex, Landsburg shows how the rational behavior of each one of us -- when combined together -- produces the often bizarre, seemingly irrational behavior of crowds. We all stand up at the ballpark, so none of us can see. We avoid casual sex, from fear of disease, and we thereby make sex more dangerous. Things really get interesting when Landsburg suggests ways to change the rules, and game the system. Why not charge juries if a convicted felon is exonerated? Why not have each member of Congress represent a national subset of voters, chosen alphabetically? Why not solve the overpopulation problem by having more children, who will help think of ways to improve our use of resources? More Sex is Safer Sex will make you laugh and argue -- and it will make you think about the world around you in new and unforgettable ways. ....read more $5.50 |
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